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Sweet Home
Consultancy
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Discover how we helped Sweet Home Consultancy evolve its brand to reflect the growth and expertise of founder Elena Giuffrida. The new identity blends luxury, sophistication, and tradition, connecting with high-end clients in the Dubai real estate market.
Project
Details
Sweet Home Consultancy is a leading real estate firm in Dubai, specializing in high-end property investments. Elena Giuffrida, with over a decade of experience, wanted her brand to reflect her personal growth, from starting the business at 21 to becoming an experienced professional. The goal was to position the brand as sophisticated, high-end and aligned with her values of trust, ambition, and uniqueness.
We developed a timeless logo featuring a vintage key, paired with a refined color palette of dark tones and serene blues, symbolizing luxury and reliability. Additionally, we designed and developed a modern, minimalist website on the Showit platform to ensure a seamless online experience, enhancing her brand’s digital presence.
Client
Real Estate Consultancy
Year
2024
Timeline
6 Weeks
Service
Brand Identity, Showit Website Design and Development
Website
sweethomeconsultancy.comChallenge
Elena’s original branding felt too youthful and didn’t reflect her current expertise. The challenge was to redesign the logo to showcase her professional evolution, all while maintaining a minimalist, elegant aesthetic that would appeal to high-end clients.
Goal
Elena wanted to position her brand to resonate deeply with high-end clientele who seek more than just a home—they want beauty, value, and a sense of aspiration in their investments. Elena's vision for the brand was clear: a refined, minimalist style that combined elegance and tradition. Drawing on her Sicilian roots and love for luxury brands like Dolce & Gabbana, she wanted the brand to convey authority, sophistication, and an unmistakable sense of quality, without being overly flashy.
Result
The rebrand has set a strong foundation for Sweet Home Consultancy’s future, establishing it as a trusted and refined leader in Dubai’s real estate market. This fresh identity will allow the business to stand out and thrive in a competitive and crowded industry.
