Chō is a vegan silkware brand that embraces a philosophy of care, sustainability, and conscious living. Traditional silk production harms silkworms, but not at Chō. Rooted in care, sustainability, and innovation, Chō - meaning "Butterfly" in Japanese - embodies a promise of change, transformation, and ethical luxury.

Inspired by Chō’s powerful narrative, Valentina Grandesso from The Alternative Copy crafted tailored brand messaging, while we focused on transforming this vision into a refined brand identity.

Our team worked on various brand touch points, creating visually engaging graphics to draw attention. Starting with a brand refresh, our year-long collaboration involved developing comprehensive brand guidelines, a Shopify website, and a product catalog, as well as a number of print and marketing materials to enhance Chō’s presence in both physical stores and online.